GETTING MY BRAND IDENTITY DESIGN TO WORK

In 2010, Gap, a preferred outfits retailer, rebranded by modifying its legendary emblem. The initial emblem, that includes the brand’s title in funds letters as well as a sq. with a blue background, was replaced using a new design: the title “Hole” in a very smaller font and a small blue sq. put over the letter “p.” Customers and design p